ISTIQOMAH HIJAB
Hijab or also known as the veil
nowadays is not a strange thing anymore. It is visible to women who decide to
hood while creative with their headscarf. With the development of this mode, it
will also appear a variety of models and types of hijab that can make a woman
look more beautiful and attractive. This opportunity is reversed for the hijab
of a good hijab that is plain to the pattern.
Hijab or veil has become one of the
best-selling search list for women. fashion designers pay more attention to
this one fashion model. Thus, the veil has a role to the attraction and
personality of a person in the dress. And of course, it can avoid the bad
things that harm women. With the growing creation of society against the hijab,
bringing out various types and variations. Whatever Type and its kind, the most
important thing is not to deviate from the notion of the veil itself, where it
works as a cover of aurat.
· Vision
and mission
Vision:
Making "ISTIQOMAH HIJAB" as
an effort to provide various types and motives of the hijab to know all the
people know and come in ISTIQOMAH HIJAB.
Mission:
1. Give priority to quality in
service.
2. Oriented to customer satisfaction.
3. Develop innovations both in
products and services
4. Develop business in several other
strategic places to expand the business or job field.
· Business
Identification
Business Name: ISTIQOMAH HIJAB
Business Owner: Nur Raihana Zahra
Business Address: JL. Tugu Rt. 1 Rw.
1 Kota Depok
Contact Person: 082136701411
E-mail: istiqomah.hijab@gmail.com
Facebook: istiqomah hijab
Twitter: @Istiqomah hijab
Blogger: http //: Istiqomah
hijab.blogspot.com
· Business
Scope
The scope of the business we are
pioneering is still a beginner business, but this business is very promising
because ISTIQOMAH HIJAB has hijab
various types and motifs, has become one of the best-selling search list for
women. fashion designers pay more attention to this one fashion model. Thus,
the veil has a role to attract one's attractiveness and personality in dress,
all of society.
Business Purpose:
1. Applying entrepreneurship skills
2. In order for our business better
known and interested others
3. Bring out the talent to do
business
4. Make a profit
MARKETING TARGET
Target And Market Segmentation :
Geography
1. The
area that we targeted is Depok area in Boarding school, the reason we choose in
Boarding school because the place to shop for this product is very difficult
and the students are not allowed out of the Boarding school environment.
2. We
see a lot of business opportunities on hijab, sarong girls and bross, so we
take advantage of this opportunity.
Demographics
Based on demography, we market in the
market of students, and the surrounding community to facilitate us to obtain
market information.
CAPITAL PLAN
Operating costs:
Monthly merchandise = Rp. 3,000,000
Salary of employee 5 person
@Rp.1.000.000 x 5 = Rp. 5.000.000
Packaging = Rp. 200,000
Depreciation 2 years = Rp. 154,500
Total Operational Cost = Rp. 8.354.500
Estimated Sales of Hijab Monthly:
Plain Jilbab @Rp. 20.000 x 200pcs = Rp. 4.000.000
Takedown Hijab @Rp. 25,000 x 150pcs = Rp. 3.750.000
Tape hijab @Rp. 30.000 x 150pcs = Rp. 4.500.000
Total Sales per month = Rp. 12.250.000
PERCENTAGE OF NET PROFIT
Estimated Profit / Profit:
Sales per month = Rp. 12.250.000
Operational Cost = Rp. 8.354.500
Total Net Profit per month = Rp. 3.895.500
JOB DESCRIPTION OF EACH OTHERS
- CEO
(Nur Raihana Zahra)
- General
Manager (Ira Rimelfi)
- Financial
Manager (Farhatun Nisaa)
- Production
Manager (Apriliani)
- Marketing
Manager (Echa Hamalta Putri)
Marketing Manager
Marketing
Manager Can promote and offer products that the company has through
various media. Marketing Company who Planning a marketing strategy
taking into account market trends and company resources. Planning marketing
research is to follow market developments, especially on similar products from
competing companies. Marketing managers are
responsible for developing, implementing and executing strategic
marketing plans for an entire organization (or lines of business and brands
within an organization) in order to attract potential customers and retain
existing ones.
