BUSSINESS PLAN

ISTIQOMAH HIJAB

Hijab or also known as the veil nowadays is not a strange thing anymore. It is visible to women who decide to hood while creative with their headscarf. With the development of this mode, it will also appear a variety of models and types of hijab that can make a woman look more beautiful and attractive. This opportunity is reversed for the hijab of a good hijab that is plain to the pattern.

Hijab or veil has become one of the best-selling search list for women. fashion designers pay more attention to this one fashion model. Thus, the veil has a role to the attraction and personality of a person in the dress. And of course, it can avoid the bad things that harm women. With the growing creation of society against the hijab, bringing out various types and variations. Whatever Type and its kind, the most important thing is not to deviate from the notion of the veil itself, where it works as a cover of aurat.

·      Vision and mission

Vision:

Making "ISTIQOMAH HIJAB" as an effort to provide various types and motives of the hijab to know all the people know and come in ISTIQOMAH HIJAB.

Mission:

1. Give priority to quality in service.

2. Oriented to customer satisfaction.

3. Develop innovations both in products and services

4. Develop business in several other strategic places to expand the business or job field.

·      Business Identification

Business Name: ISTIQOMAH HIJAB

Business Owner: Nur Raihana Zahra

Business Address: JL. Tugu Rt. 1 Rw. 1 Kota Depok

Contact Person: 082136701411

E-mail: istiqomah.hijab@gmail.com

Facebook: istiqomah hijab

Twitter: @Istiqomah hijab

Blogger: http //: Istiqomah hijab.blogspot.com

·      Business Scope

The scope of the business we are pioneering is still a beginner business, but this business is very promising because ISTIQOMAH HIJAB  has hijab various types and motifs, has become one of the best-selling search list for women. fashion designers pay more attention to this one fashion model. Thus, the veil has a role to attract one's attractiveness and personality in dress, all of society.

Business Purpose:

1. Applying entrepreneurship skills

2. In order for our business better known and interested others

3. Bring out the talent to do business

4. Make a profit

MARKETING TARGET

Target And Market Segmentation :

Geography

1.    The area that we targeted is Depok area in Boarding school, the reason we choose in Boarding school because the place to shop for this product is very difficult and the students are not allowed out of the Boarding school environment.

2.    We see a lot of business opportunities on hijab, sarong girls and bross, so we take advantage of this opportunity.

Demographics

Based on demography, we market in the market of students, and the surrounding community to facilitate us to obtain market information.

CAPITAL PLAN

Operating costs:

Monthly merchandise                                                   = Rp. 3,000,000

Salary of employee 5 person @Rp.1.000.000 x 5        = Rp. 5.000.000

Packaging                                                                     = Rp. 200,000

Depreciation 2 years                                                     = Rp. 154,500

Total Operational Cost                                                 = Rp. 8.354.500

Estimated Sales of Hijab Monthly:

Plain Jilbab @Rp. 20.000 x 200pcs               = Rp. 4.000.000

Takedown Hijab @Rp. 25,000 x 150pcs       = Rp. 3.750.000

Tape hijab @Rp. 30.000 x 150pcs                 = Rp. 4.500.000

Total Sales per month                                    = Rp. 12.250.000

PERCENTAGE OF NET PROFIT

Estimated Profit / Profit:

Sales per month                                  = Rp. 12.250.000

Operational Cost                                = Rp. 8.354.500

Total Net Profit per month                 = Rp. 3.895.500

JOB DESCRIPTION OF EACH OTHERS

-       CEO (Nur Raihana Zahra)

-       General Manager (Ira Rimelfi)

-       Financial Manager (Farhatun Nisaa)

-       Production Manager (Apriliani)

-       Marketing Manager (Echa Hamalta Putri)

Marketing Manager

Marketing Manager Can promote and offer products that the company has through various media. Marketing Company who Planning a marketing strategy taking into account market trends and company resources. Planning marketing research is to follow market developments, especially on similar products from competing companies. Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.