Guccio Gucci, a Man Behind Famous GG.
Guccio Gucci is a truly self made
millionaire with very interesting life history. When the first Gucci leather
suitcase was sold, Gucci was over 40 years old. He, a son of a leather maker,
sailed off warm Florence in his late teens to avoid a fate of his father who worked
all his life making leather suitcases, belts and other accessories. Who would
have known that, 20 years later, Guccio himself would revolutionize the luxury
leather bags industry and solidify name Gucci in fashion history forever.
When
energetic Guccio left
Florence, he was looking for adventure. Best city for excitement was London. In
London he got his first job at the Savoy Hotel. During his 20 year career there
he kept many titles. Dish washer, waiter, bellhop, concierge were among the few.
The pinnacle of his career was an elevator attendant. You may not think of this
position as much, but just to give you an idea, Savoy was the first hotel
in the world to operate electric elevator. This very same hotel was also the
first to install electric lights and telephone prototypes. It was the most
central and luxury hotel in Europe in early 20th century. It
was the preferred overnight spot for all the celebrities and politicians who visited
London. So ambitions Guccio had
an honour to give an elevator ride to such famous people as Claude Monet,
Merlin Monroe, Frank Sinatra, Winston Churchill and countless others. Of
course, Guccio, given the
frequency of celebrity encounters, was a true Italian networker. He made
connections. He observed and learned their styles, their clothing, accessories,
jewellery, manners and habits. And then, in 1921, when Gucci was 40 years old, he was let go
due to age that was considered unfit for such an important role as elevator
attendant.
All savings from the years of hotel service Gucci
decided to put towards his own business. He came back to Florence and surprisingly,
his father’s business didn’t seem as boring as before any more. With highest
quality in mind Guccio Gucci starts
production of luxury suitcases bearing the brand name Gucci and symbol GG. Targeting the richest
population of Florence Gucci factory quickly turned into producing horse
harnessing. Horse sports at that time were considered elite, thus only richest people
quickly recognized Gucci brand and with little competition Gucci factory lifted
to the new level.
Gucci factory was inherited by Guccio’s 4
sons who in tight collaboration ran a business to expansion worldwide. During
the World War II an iconic bamboo purse handle
was born. Since war was a tough time Gucci wanted to create something that
resembled humbleness while remaining in high class. Grace Kelly loved the
invention so much that she was literally paired with the bamboo purse for
years.
Gucci was the first Italian company to open a
store in Manhattan in 1953.Guccio suddenly
passed away the same year and his sons continued the family trait and eventually
opened a fashion house under Gucci
brand. The last 20 years of the corporation were rather shaky. Gucci family
lost control over the company, one of heirs was brutally murdered and up until
recently company almost lost its glory. And then was Tom Ford and now Frida
Giannini and what we know of Gucci today.
One last fact is worth mentioning. Gucci was
among the first, and today is the oldest Italian fashion company to produce its
own Gucci glasses and sunglasses collections. Gucci sunglasses are over 30 years
old! No wonder they are so classy and stunning.
2. The tenses used in article are :
- Simple Past Future Tense = Himself would revolutionize,
- Simple Past Tenses = He got his first job, he kept many titles, politicians who visited London, He observed and learned their styles, Gucci decided to put towards, He came back, Gucci wanted to create, people quickly recognized Gucci,
- Past Future Perfect Tense = Who would have known.
- Past Continuous Tense = he was looking for adventure, the corporation were rather shaky
3. Gerund as an Object = “One last fact is worth mentioning.”
change to infinitive = “One
last is worth to mention.”
4.The tenses used in article are Possesive pronouns = “The
pinnacle of his career was an
elevator attendant”, ”his father’s
business didn’t seem as boring as before any more” , “During his 20 year career there he kept many
titles” , ” his sons continued the
family trait”,
